XBOX

Tik Tok Social Media Campaign

The Challenge

XBOX aimed to create a meaningful connection with the younger demographic on Tik Tok by expanding their relevance to encompass lifestyle aspects alongside their core gaming identity.

The Solution

We crafted a video series showcasing gamers fluidly integrating XBOX products into their daily lives. Through innovative fashion transformations and the addition of familiar sounds, we deepened the creative bond between gaming and lifestyle.