The Challenge
Lil Woody's Burgers & Shakes is more than just a burger joint; Preserving the Seattle vibe is critical. Showcasing community dedication through burger collaborations with local icons, alongside their donation program matching every burger purchase to support underserved neighborhoods.
In shaping a unique brand identity, they wanted a social media presence that aligned with their vision.
The Solution
We aimed to engage both the loyal base and new audience. Through partnerships with established and emerging local figures, we garnered visibility within their audience while nurturing community ties.
The campaign made waves within the community, embraced by regulars and introducing new fans. It also lead to a collaboration local skate team, Genesis, with their own burger.
The Work
