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LIKELIHOOD
A DAY IN A LIFE
The Challenge
Likelihood stands as a meticulously curated "details of retails" haven in Seattle, renowned for its discerning garment selections propelling it into a global fashion and sneaker boutique leader. Likelihood focused on fostering stronger ties within its local community.
The Solution
We created a 'Day In The Life' mini-documentary, centered around Campana, one of their brand ambassadors who harmonizes his identity as a musician and his passion for fashion. The visual narrative interweaves his creative process in music that aligns to his fashion, presenting an exploration of his role within the current pop-culture landscape.
The Work
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